over the past week or so i've been sending out emails with the subject line, 'In the Market...' even as a marketing professional, it has struck me as odd every time i type it. but odd in a good way, i think.
it's made me hyper-aware that marketing, the word, is a derivative of market. and moreover, what i find so compelling about marketing, the business principle, is getting inside the market's collective mind.
so now that i'm quite literally marketing myself, seeking a new career opportunity, it's a high stakes proposition. while i am able to easily articulate my brand and value propositions, and have a clearly defined space in the mind of my established customer base; i'm hoping to reach a new audience. a new audience that i haven't put a name on yet.
and when the commodity you're selling is yourself, the transactional significance skyrockets. it's a vulnerable place to be, the market.
when i first entered the world of qsr marketing, we often joked, 'Right or wrong, it'll be gone in 30 days!' on a promotional calendar that cycled with haste and regularity, every month was an opportunity to experiment, learn, and improve. every promotional analysis incrementally exposing the market nuances.
thankfully my career hasn't changed at the same manic pace, but the principle of continual learning has still prevailed. and at this junction between known and unknown, i am confidently curious about what's next. so far, each potential buyer has been more compelling than the one before.
d: a successful campaign
b: a commodity with wide market appeal
g: continual expansion and growth
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